Brand partnerships and speaking
Work with me
Honest natural hair, skin and wellness content that Black women act on.
I’m Tinuola, the creator behind ThisisTinuola, based in Toronto. For 5+ years I’ve made natural hair, skin and wellness content for Black women in an honest, simple and straightforward style. I help brands connect with their audience and improve their visibility and trust, with content shot and edited with a photographer’s eye.
The numbers
Real reach, with the source for every number.
YouTube subscribers
YouTube views, all time
YouTube comments from the community
TikTok followers
TikTok post views in the last 60 days, up 21%
TikTok engagement rate. TikTok One: outperforms 95% of similar creators
60% of my TikTok views come from search, so my videos reach people who are already looking for a product or an answer.
Sources: YouTube Studio, all time, as of Oct 22, 2026 (views are now over 1M). TikTok Analytics, Aug 22 to Oct 20, 2026. Engagement rate from TikTok One, across 12 videos.
Who watches
Black women looking for hair, skin and wellness guidance they can act on.
Ages 25-34, my largest group
Ages 18-44
United States, my top country. Canada and Nigeria come next at 8% each.
Source: YouTube Studio, Audience, as of Oct 22, 2026.
What I make
Content for your product, made to be watched and acted on.
Short-form videos for every platform, with basic edits included. Long-form on a custom rate.
Selected work
See the work, not just the numbers.
Homemade kefir
A food and wellness YouTube Short: “This Probiotic Drink Is Super Easy – Homemade Kefir”.
Watch on YouTubeThe Complete Sunscreen Guide for Black Women (2026)
How melanin and SPF actually work, no-white-cast picks by skin type, and recommendations for the US, UK, Canada and Nigeria. Shoppable through my LTK and Amazon storefronts.
Read the guideBrands I’ve collaborated with
How a collaboration works
Three steps, so you know what to expect.
You send the brief. I check the product, brand fit and deliverables.
We agree the contract: deliverables, usage rights, exclusivity and timelines in writing.
I produce the content. You review it before it is published.
Why brands work with me
Content that starts with Black women.
Built for the audience
Black women are often an afterthought in beauty marketing. My content starts with them.
Research before recommendations
I check the product, use it and say plainly who it works for.
One creator, the whole asset
Scripting, photography, video production and SEO, delivered together.
I’m a good fit for brands that
I’m not the right fit for
Speaking and workshops
Talks and workshops on the natural hair journey.
Keynotes, workshops and panels, virtual or in person. I speak from a decade of wearing my natural hair and going through every stage of the journey.
The Five Stages of Going Natural
The confused stage, the “natural hair is hard” stage, the product-junkie stage, the “I feel awkward wearing it out” stage, and finally loving it. How to move through each one.
Sun Protection for Dark Skin
How melanin and SPF actually work, the myths worth dropping, and how to choose a sunscreen with no white cast.
Intentional Beauty: Becoming Her
How beauty and wellness routines can support confidence and intentional living.
Questions
Before you reach out
What are your rates?
Do you disclose partnerships?
How are usage rights and exclusivity handled?
How do I book you to speak?
Can I see more of your work?
Let’s make magic.
Tell me about your product, your audience and your timeline.
thisistinuola@gmail.comEducational hair-care and skin-care guidance only, not medical advice. Results vary.